Brag Doc Template
Brand Designer Brag Doc
A brag doc for a Brand Designer is the running record of the identity work, the campaigns, the templates, and the brand-system governance that kept the visual language coherent across an expanding surface area. Brand work is felt more than measured, but it is still grounded in artifacts: the logo system you shipped, the campaign that ran, the template kit other designers adopted. The template below captures that.
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Brand Designer Brag Doc
What to include
Brand designer review cases are built on four things: identity and visual-system work (the brand mark, the type system, the color system), marketing collateral that ran (campaigns, social, ads, motion), illustration and motion craft that elevated the brand register, and brand-system governance that kept other designers and marketers shipping in-brand without your direct review. Pair every line with a link to the artifact or a description specific enough to be recognizable.
Personalize
Optional · Appears in downloadThe template
Identity and Visual System Work
The brand mark, type, color, and visual-language work that defined the period.
- ·What identity, logo, or visual-system decision did you ship this period?
- ·What system update (type scale, color palette, grid) did you author?
- ·What deprecation or simplification did you push for that the brand benefited from?
- (no entries)
Marketing Collateral That Ran
Campaigns, social, ads, motion, and other surfaces that went live.
- ·What campaign visuals did you design that ran across multiple channels?
- ·What social, ad, or motion piece performed strongest this period?
- ·What collateral did you ship for a launch, event, or partnership?
- ·Which piece are you most proud of from a craft perspective?
- (no entries)
Illustration and Motion Craft
Specific work that elevated the brand register.
- ·What illustration set, icon system, or motion principle did you contribute?
- ·What specific piece showed range beyond your previous work?
- ·What technique or tool did you learn this period that broadened your craft?
- (no entries)
Brand-System Governance
Templates, guidelines, and reviews that kept other people in-brand.
- ·What template kit or component set did you ship that other designers and marketers now use?
- ·What brand-guidelines update did you author and circulate?
- ·What brand review did you give that materially changed an external-facing artifact?
- (no entries)
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Generated via Bloom, a career journal for iPhone. Bloom writes this document for you from your daily entries; the template is the manual version. Bloomjournal.cc
Weak vs. Strong bullets
The format does the easy part. The bullets carry the weight. A few examples to set the bar.
Weak
Updated the brand.
Strong
Led the type-system refresh: replaced 3 ad-hoc font pairings with a single primary-display + secondary-body pair (Fraunces + DM Sans). Migrated 47 marketing surfaces across 11 weeks. Type-system docs published and now referenced as canon by both design and growth teams.
Weak
Designed campaign visuals.
Strong
Designed the spring product-launch campaign: 12 social variants (Instagram, X, LinkedIn), 6 paid-ad layouts, 1 motion teaser at 4 cuts (15s, 30s, 60s, 90s), and 4 email-header treatments. Campaign generated 47% lift in CTR vs the prior baseline; PM cited the visual system as the deciding factor in a-vs-b copy testing.
Weak
Improved templates.
Strong
Authored the Figma template kit now used by 6 non-design partners (PMs, growth marketers, content) for first-pass collateral. The kit reduced design-team review requests for 'just a quick deck' by roughly 60% based on tracked tickets, freeing about 10 hours/week of brand-designer time for higher-leverage work.
Weak
Made some illustrations.
Strong
Designed and shipped the 14-piece illustration set for the empty-state library (onboarding, error, no-results, end-of-list, etc.). Style guide accompanying the set means future illustrations can be commissioned externally and match. Two designers and one external freelancer have produced in-style illustrations since publication.
Manual template vs. Bloom generated report
Manual brag doc
- Works when you already remember the right examples.
- Requires manual sorting, rewriting, and evidence cleanup.
- Best for a one-time draft or printable structure.
Bloom generated report
- Starts from the work you captured when it happened.
- Organizes entries by goals, skills, impact, and review period.
- Turns daily evidence into shareable summaries and PDF reports.
You don't fill out a Bloom report. Bloom writes it.
The template above is the manual version. Bloom is the generated version. Thirty seconds when something good happens (speak it or type it) and at review time the entire document is in your share sheet. Same shape as the template. Your numbers, your names, your dates. Already written.
Get Bloom for iPhoneFree to start · iPhone · iOS 17+
Build the evidence before you need the template
Templates help with format. A career journal helps with memory. Use these pages together: learn the structure, generate a quick outline, then keep the source material current in Bloom.
Frequently asked questions
Can I use this as a Brand Designer brag doc app replacement?▾
You can use the template manually, but it will only stay useful if you update it consistently. Bloom is the app version: capture wins daily, then generate reports when you need them.
What should a brag doc include?▾
A strong brag doc includes dated wins, measurable impact, collaborators, skills, feedback, decisions, evidence links, and review-category alignment.
Is Bloom a brag doc app?▾
Yes. Bloom is a brag doc app and career journal that keeps the source material current, then turns entries into performance reports, recaps, and reusable career stories.