Brag Doc Template
Founder Brag Doc
A brag doc for a Founder is the record of company outcomes you produced, strategic bets you placed and the returns on them, the hires that became long-term contributors, and the operating system you built that the company runs on. The audience for this doc is usually you (or an investor, board member, or future hire); the discipline of writing it forces the kind of honest retrospection most founders skip. The template below structures that.
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Founder Brag Doc
What to include
Founder calibration is self-imposed but it matters. The four dimensions are: company outcomes (revenue, growth, customer wins), strategic bets (what worked, what did not), hiring (who you brought in and grew), and operating-system durability. The strongest evidence is named bets and their returns, named hires and their trajectories, and the writing you produced that the company still references.
Personalize
Optional · Appears in downloadThe template
Company Outcomes
What the company produced this period.
- ·What revenue, growth, or customer-base metrics moved this period?
- ·What major customer or partnership did you close personally?
- ·What major operational risk did you handle?
- (no entries)
Strategic Bets
Calls you placed and their returns.
- ·What 2-3 strategic bets did you place this period? Which paid off?
- ·What bet did you kill or de-prioritize and what was the return on saying no?
- ·What call did you reverse and what changed your mind?
- (no entries)
Hiring and Team
People you brought in and grew.
- ·Who did you hire this period that became a long-term contributor?
- ·What hire did you make that did not work out and what did you learn?
- ·What promotion or role-change did you make internally that proved right?
- (no entries)
Operating System
Rituals, writing, and culture that compounded.
- ·What ritual (planning, review, customer cadence) did you start or change?
- ·What memo or strategy doc did you author that the company still references?
- ·What culture decision did you make or hold that compounded?
- (no entries)
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Generated via Bloom, a career journal for iPhone. Bloom writes this document for you from your daily entries; the template is the manual version. Bloomjournal.cc
Weak vs. Strong bullets
The format does the easy part. The bullets carry the weight. A few examples to set the bar.
Weak
Grew the company.
Strong
ARR moved from $1.4M to $4.2M (3x) across the half. Customer count grew from 47 to 138 logos; net retention moved from 102% to 118% on the back of the retention investment we made instead of international expansion. Closed 4 enterprise deals over $400K personally (Stripe, Plaid, Linear, Notion) that became the company's reference customers.
Weak
Made strategic calls.
Strong
Killed the international expansion ($4M H2 budget) after the unit-economics analysis. Reallocated to retention; D30 went 22% to 28%. The kill was the highest-leverage capital-allocation call of the year; it freed Marcus (head of growth) to own the retention rebuild that became the company-defining work of H2.
Weak
Hired strategically.
Strong
Two senior hires landed this half. VP Engineering: Maria, hired after 14 weeks of search; she has closed 3 director hires in her first quarter. Head of Sales: David, hired after 11 weeks of search; he closed $2.4M in new ARR in his first 6 months. One hire (Chief of Staff candidate) I extended an offer to and they declined for higher TC at a competitor; the case taught me to keep comp benchmarks updated quarterly, not annually.
Manual template vs. Bloom generated report
Manual brag doc
- Works when you already remember the right examples.
- Requires manual sorting, rewriting, and evidence cleanup.
- Best for a one-time draft or printable structure.
Bloom generated report
- Starts from the work you captured when it happened.
- Organizes entries by goals, skills, impact, and review period.
- Turns daily evidence into shareable summaries and PDF reports.
You don't fill out a Bloom report. Bloom writes it.
The template above is the manual version. Bloom is the generated version. Thirty seconds when something good happens (speak it or type it) and at review time the entire document is in your share sheet. Same shape as the template. Your numbers, your names, your dates. Already written.
Get Bloom for iPhoneFree to start · iPhone · iOS 17+
Build the evidence before you need the template
Templates help with format. A career journal helps with memory. Use these pages together: learn the structure, generate a quick outline, then keep the source material current in Bloom.
Frequently asked questions
Can I use this as a Founder brag doc app replacement?▾
You can use the template manually, but it will only stay useful if you update it consistently. Bloom is the app version: capture wins daily, then generate reports when you need them.
What should a brag doc include?▾
A strong brag doc includes dated wins, measurable impact, collaborators, skills, feedback, decisions, evidence links, and review-category alignment.
Is Bloom a brag doc app?▾
Yes. Bloom is a brag doc app and career journal that keeps the source material current, then turns entries into performance reports, recaps, and reusable career stories.